The idea of the architect Marco Poletti, presented for the first time at Cersaie in Bologna in 2011, has now become an international brand.

Three strong points: emotional project, new commercial synergies between participating companies / partners, cost optimizing.

Marco Poletti’s Vision have always been thoughts transformed into proposals, to then become trends, as in 2011 with the “DNA MADE IN ITALY” project, where for the first time it is the architect who takes the space and takes part in an international fair, the Cersaie of Bologna, involving companies of different types, not competing with each other. Since then, more than 25 international fairs have been held among the most important in the world: from the Salone del Mobile in Milan to the Cersaie in Bologna, from the Index and Hotel Show in Dubai to the Design Fair in London, from the Ish in Frankfurt to the Icff in New York

In 2020 Marco Poletti becomes Ambassador of Italian Design in Kazakhstan and Testimonial of the Italian Design Days 2020 with the DNA MADE IN ITALY project.

“It is an honor for me to be assigned as Ambassador of the Italian Design in Kazakhstan. With great pleasure I will work to ensure the participating companies to seize new opportunities through the brand MADE IN ITALY DNA and through the true Italian values,. I am happy to start this new path and thank you to the Italian Embassy Nur-Sultan .”