Tesori d’Italia and DNA Made in Italy
together for the promotion of Italy in the world
Tesori d’Italia Network announces the joint venture with the DNA Made in Italy brand . From a Magazine that has been promoting the cultural, artistic and artisanal heritage of Italy in the world for years, to an integrated network of communication and territorial promotion, to a system brand for the internationalization of Made in Italy. This is the path of Tesori d’Italia, in 14 years of editorial and entrepreneurial activity, which today is completed in the partnership with DNA Made in Italy, created by Marco Poletti in 2010, first as a successful format, today it has also become a brand of system and point of reference for design companies in Italy. Two realities that complement each other structurally, giving rise to an exclusive network of participation, communication and business promotion.
Quality, Authenticity, Exclusivity are the watchwords of a new way of doing Italian Branding abroad, while professionalism and team spirit are its foundations. A new format in which quality and valuable companies converge, capable of supporting and optimizing the work of the Italian institutions involved in the promotion of Made in Italy in the world.
FLUID EVOLUTION
ISH Fair – Hall 3.1 – Stand B20, 13 – 17 March 2023, Frankfurt
Fluid Evolution is a concept conceived and designed by Marco Poletti for Frankfurt ISH fair. Rather than a new trend interpretation – which is an obsolete concept – it has to be seen as an always-evolving creative flow. A flux of inputs every professional can draw from to freely carry out his projects. A new design method providing architects and interior designers with the tools they need to work with Made in Italy companies on foreign markets projects.
Partner : Box&Co., Brandoni, Damast, Decoral System, Ex-T, Gnutti Rubinetterie, Goman, Hidra, IBB 1974, Lirico Design, Mastella, Tesori D’Italia, Caffè Cola, Luis Franciacorta.
MICAM Milano at DNA MADE IN ITALY Academy
6 October 2022 at DNA MADE IN ITALY Academy by La Prima:
MICAM Milano – the largest footwear fair in the world with over 1.000 brands and 35.000 visitors – presents a seminar dedicated to “The world of leather: SUSTAINABILITY, FEATURES, PROCESSING AND ARTICLES“. With the help of a wide selection of leathers on display, the structural and qualitative characteristics of the leather, the main processes, the fashion effects and trends for spring / summer 2023 will be illustrated.
DNA MADE IN ITALY by Marco Poletti
PINK REVOLUTION
Located in the prestigious Palazzo Borromeo in Via Manzoni, 43 within the fashion district, near the La Scala theater and the Armani showroom, SPAZIO DNA becomes a point of reference and business between Made in Italy companies and their B2B target.
Here begins the Pink Revolution of Fuorisalone 2022 signed by Marco Poletti, DNA MADE IN ITALY founder and Italian Design Ambassador.
The energy of pink and tone-on-tone textures don’t evoke a gender or a style, but a revolution that challenges prejudices and rumors, overcoming limits and barriers.
Pink Revolution is not just an emotional proposal, but a monochromatic starting point that changes the perception of space and objects, enhancing details, volumes and proportions.
Here different made in Italy sectors are contaminated and in continuous evolution, such as design, fashion, beauty, food and beverage, overcoming the concept of trend, limited in time.
A total pink space that tells the Italian lifestyle through a design vision in a residential key (Pink House) and Ho.Re.Ca (Pink Suite).
Timing and Location
07 – 20 June 2022 – Hours 9:00 – 20:00
SPAZIO DNA – Via Manzoni, 43 – Milan
Marco Poletti x CAPITAL CLUB
with DNA MADE IN ITALY
The CAPITAL CLUB event was held in December in partnership with DNA MADE IN ITALY and the architect Marco Poletti in the prestigious La Prima building in Almaty (Kz). During the gala dinner organized by DM Associates, a strategic real estate consultancy company, both the Capital Club district and the collaboration with the famous architect Marco Poletti, Ambassador of Italian Design in Kazakhstan, were presented. The protagonist of the evening was Sola Monova, poetess, famous blogger, director and producer. The 60 guests, potential buyers, were delighted by the Michelin-star chef Jean Luca Ruini with a dinner from the Mediterranean menu.
SPAZIO DNA
Via Manzoni 43, Milan
We are pleased to inform you that DNA MADE IN ITALY opens a new DNA LOCATION in the heart of the Milan fashion district. The space, located in the prestigious Palazzo Borromeo in Via Manzoni, 43, between the La Scala theater and the Armani showroom, is curated by the artistic direction of Marco Poletti, DNA MADE IN ITALY founder and Italian Design Ambassador.
ITALIAN CUISINE IN THE WORLD WEEK
DNA MADE IN ITALY by La Prima – Almaty
Also at DNA MADE IN ITALY by La Prima in Almaty, in the heart of Central Asia, took place the 6th edition of ITALIAN CUISINE IN THE WORLD WEEK 22-28/10/2021. The world exhibition promoted in Kazakhstan by the Ministry of Foreign Affairs, organized by the ICE-Agency with the support of the Nur-Sultan Italian Embassy. An event between tradition and perspectives of Italian cuisine: awareness and enhancement of food sustainability.
DNA MADE IN ITALY x NEOS AIR
Inaugural flight Milan – Almaty, 06/07/2021
DNA MADE IN ITALY official ambassador of the inaugural flight NO2480 Milan – Almaty of the Neos company which will leave today at 13.00. Have a good trip to all guests of the Neos event with DNA MADE IN ITALY on board!
CREW | DNA MADE IN ITALY
Commercial Real Estate Week
May 27-28 in Tashkent City (UZBEKISTAN)
DNA Made in Italy and Trademark Italy participate in the international event in
Tashkent City (Uzbekistan) on May 27th and 28th.
Official speaker: Giuseppe Ornago.
MARCO POLETTI AMBASSADOR OF ITALIAN DESIGN IN KAZAKHSTAN
with the “DNA MADE IN ITALY” project
“It is an honor for me to be assigned as Ambassador of the Italian Design in Kazakhstan.
With great pleasure I will work to ensure the participating companies to seize new opportunities through the brand MADE IN ITALY DNA and through the true Italian values,. I am happy to start this new path and thank you to the Italian Embassy Nur-Sultan .”
In collaboration with the Ministry of Foreign Affairs and the MiBACT, the Italian Design Day 2020 campaign is launched today. In particular, the Network of Italian Embassies, Consulates and Cultural Institutes will be committed to disseminating virtually, the contents of the campaign.
SEGUICI SU
© DNA MADE IN ITALY - Privacy & Cookie Policy
